The unmatched POWER of the "share" button
Updated: Sep 24, 2019
Engagement, brand trust, more leads, and more customers will all come pouring in if you leverage the power of the share button.
One tool in your marketing toolbox you should never underestimate is the share button. Simple and unobtrusive, this one little function opens up the door – or the floodgates when it comes to viral content – to all the wonders of online marketing. Engagement, brand trust, more leads, and more customers will all come pouring in if you leverage the power of the share button.
What the share button does
The share button is what your audience uses to share your content with their contacts. This can include a ton of people when you factor in email contacts, social media networks, and even when someone shares your content with their text contacts via their smartphone. We’re talking potentially dozens, hundreds, or even thousands of views for your amazing brand content with one single click or tap on that share button.
Why the share button is so powerful
That share function is more than a way to get the word out there. It’s the way to build industry authority and brand trust – which can set your business up for long-term success. This is because your content is being shared by people the recipients – your potential future customers. When someone sees shared content that comes from someone they know, whether it’s a blog post, a marketing video, or something else, they’re more likely to be interested than if they just run into one of your ads. Shared content is a form of word-of-mouth (WOM) marketing. WOM is powerful stuff. And, it all starts with the share button.
People are 4 times more likely to make a purchase when referred by friends WOM marketing is twice as effective as paid ads 92% of consumers believe brand recommendations from a friend.
How to get people to use the share button
If you want people to share your content, you’ll need to give them shareable content!. Make it entertaining, educational, worthwhile, or all of the above, and people will want to spread the love. When you post a feel-good video about what your business offers the local community or a helpful how-to guide that your customers could benefit from, your audience will feel compelled to share that value within their own networks.
So, make sure your share buttons are clear and well-placed on your website. You can also ask people to share some of your content if they find it useful – just don’t use this tactic with every post. And, most important of all – make sure you have plenty of great content for your new readers to check out. Then, when they read your blog post or download an eBook based on a friend’s suggestion, they’ll have other content to browse through, which they may like to share with their networks also!
So remember guys don't forget to share!